Hello, my name is Alex.
I'm a small human with an enormous love for human-centered design, storytelling, and community.
Born and raised in NY, I studied Product Design at Stanford ('15), and since then, I've gathered a hodge-podge of experiences and skills, from design-thinking to prototyping to logistics coordination to print production.
Have a question? Want to make something together?
email | email@example.com
a beginner's drawing toolkit, co-designed with Kylie Goh., funded on Kickstarter
In 8 months, we zipped through user research, prototyping/testing, a Kickstarter, and manufacturing one production run of sketchmi. Here's a snapshot of our process:
We observed and interviewed young folks from 8-20 to unpack their feelings about drawing.
WHAT WE LEARNED:
A blank page is intimidating, especially when it comes to creative expression. How do you know where to start?
OUR GUIDING QUESTIONS:
How might we inspire a sense of creative confidence? How might we leverage current tech to make drawing more approachable and encourage exploration?
IDEATION, PROTOTYPING + TESTING
Our initial ideas centered around creating an all-in-one, cardboard art folio.
However, testing with our users led us to focus in on just one element of the folio that brought the most joy and wonder: the smartphone/tablet-powered "light table".
We prototyped the idea of using a smartphone/tablet's screen as a source of light AND drawing inspiration and put it to the test:
This simple idea sparked joy in many of our users and led us to sketchmi:
1. a smartphone/tablet case to turn your screen into a bright tracing surface
2. a library of digital drawing activities, to give users inspiration to explore their creativity
We continued to prototype, test, and iterate on different forms for the tablet case as well as different ideas for the drawing exercises.
We ran a successful Kickstarter, raising > $20,000 for one production run of sketchmis! I produced all digital media and communication for the campaign, including a teaser video series called "30 Days of sketchmi".
FINAL PRODUCTION + FULFILLMENT
The post-funding period included:
Logistics, QA + communications with our manufacturerBrand identity designDesign of library of digital sketchlets (traceable drawing exercises) Production of website + website assetsPackaging + print design, plus arranging production with vendorFinal QA + assemblyShipping + fulfillment
PRINT + PACKAGING
SHIPPING + FULFILLMENT
For more, feel free to check out the sketchmi website here.
organic matcha + wholesome lifestyle brand
modular electronic blocks helping kids build inventions large + small
TEASER KIT BROCHURE
PRIDE 2018 SOCIAL ASSETS
INTERNATIONAL SCHOOL OF ASIA, KARUIZAWA (UWC ISAK JAPAN)
a student leadership-focused high school in Japan, bringing together youths from vastly different socio-economic + cultural backgrounds
DESIGN-THINKING + SELF-REFLECTION EXERCISES
PRIDE WEEK GRAPHICS
WEEKLY DIGITAL NEWSLETTER
RUBBISH GUIDE DESIGN
STUDENT SUPPORT SYSTEM CONCEPT
samples of handmade fabrication work
a motorized drawing machine inspired by spirograph toys
a cloud-like bedtime lamp designed for small children
an interactive kinetic sculpture based on the feeling of skateboarding at night
minimalist tableware that mimicks paper
DESIGN RESEARCH FOR TARGET: ROLLER DERBY MOTHERS
photography by K. Rouff
In order to support Target's upcoming IOT product development, our team conducted a design research study of a particular subset of mothers.
Our chosen user group? Mothers who do ROLLER DERBY
Why? The aggression of roller derby may not align with the stereotypical vision of a mother, but the passion these women have for the sport intrigued us. What is derby fulfilling for these mothers, and how might that align with other mothers' needs?
User interviews and insight synthesis led us to learn that derby helps these mothers assert their toughness to themselves and to others through uniqueness, dedication, and endurance.
These core learnings then led us to 3 design principles for Target to consider when designing an IOT product to give all mothers the sense of "toughness" they might be seeking.
VIA PROGRAMS:DESIGN-THINKING FOR SOCIAL INNOVATION
a 10-day program bringing together Japanese university students and Stanford students to collaborate on education innovation projects
co-coordinated + co-facilitated the first iteration of the program, which now runs annually (more info on current program here)
sampling of personal video projects
ALEX IN KARUIZAWA
a monthly video series on sights + reflections on living in central Japan